The castle of the 9,553 people
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- Banc de Sang i Teixits
The Marató de Donants de Sang is a unique opportunity to involve the Catalan population in blood donation.
Blood reserves are at their lowest after Christmas. This is why the Banc de Sang i Teixits is calling for massive participation.
CATALAN POPULATION DONATES
BLOOD REGULARLY.
Challenges encourage cooperation. Setting a collective challenge increases each individual's sense of social purpose.
When we set goals as a society, we engage those who share our cause. For example, saving lives is a powerful motivator for altruism, empathy and responsibility.
A UNIQUE MONUMENT
The castells are one of the most vivid symbols of Catalan society's cooperative spirit. From the “pinya” to the “enxaneta”, each “casteller” symbolises effort, solidarity, and collective commitment to the common good.
It is an expression of belonging that unites people to achieve a common goal: to transcend established limits and reach higher.
ÉS MOLT NOSTRE
“Fer-ho entre tots és molt nostre” is a call to action to achieve a goal never before achieved. It is Catalan commitment and cooperation at its best.
The campaign was present in the streets and on digital platforms. In addition, it collaborated with the main Catalan political institutions and entities of reference.
to all donors.
Each donation saved lives and contributed to the construction of a unique monument: a structure commemorating Catalan solidarity.
Once the Marató de Donants de Sang was over, the castle could be enjoyed immersively and permanently in the nerve centres of the Catalan capitals.
People will be able to visualise the castle in augmented reality in situ in the four most recognisable squares in Catalonia: Plaça Catalunya (Barcelona), Plaça la Font (Tarragona), Plaça del Vi (Girona) y Plaça de la Paeria (Lleida).
El Punt Avui
The structure is approximately 9 meters high from the “pinya” to the “enxaneta”. Moreover, it adapts perfectly to different environments and spaces to guarantee correct viewing.
Betevé
A castle for posterity. The achievement of such an important milestone for Catalan society deserves to be remembered. That is why the monument will be at the disposal of all donors forever.
TV3
More than 200 Catalan and national media outlets covered the Marató de Donants de Sang (Blood Donors' Marathon) milestone. Both the donation campaign and the construction of the castle were newsworthy historical events.
El Periódico
A CHALLENGE THAT INVOLVES
US ALL AS A SOCIETY
in one week