YAVADÚ
Design a new way to move. And to choose.
YAVADÚ
Context and Challenge
Shared mobility is not the future.
It's the present.
In the last five years, it has grown by 19%, and will continue to increase at a rate of 4% annually until 2028. But the truly transformative figure was another: 65% of users would give up their private car if they had better shared mobility options.
The opportunity was clear. The challenge, much greater.
It wasn't just about launching an app, but about designing a comprehensive product strategy capable of changing habits, behaviors, and the rules of the game.
From conceptualization to the launch of a digital platform ready to compete in a highly dynamic market.
Launch date: June 2026.
The movement is already underway.
The strategic idea
Big challenges cannot be solved with partial solutions. They require a 360º vision.
In building Yavadú, we didn't follow a traditional path. We designed a strategy with real impact, supported by a clear belief: mobility is not just getting from point A to B.
It is freedom of choice.
This principle guided every strategic, business, and product decision.
The concept
Movement is freedom.
This idea became the core of our brand and product system. Moving isn't just about going from one point to another: it's about choosing where to go, how to get there, and with whom.
From this idea, we built:
The company’s purpose, mission, vision, and values.
· A brand platform with its own character, inspired by nomadic communication and cultural references that bridge the past and future.
The naming originates from the same place.
· When Fred Flintstone finished work and hopped in his car, he yelled: “Yabadabadoo!”. That's how Yavadú was born: a spontaneous expression of movement, energy, and freedom.
The Breakthrough
From the concept, we designed an entire business, brand, and product system:
Strategic Research
Digital focus group with over 10,000 people, not to validate hypotheses, but to understand what truly drives users. Data, insights, and truths that guided the strategy and product development.
Business and Product Strategy
Mobility is not just land, sea, or air. It's also digital and virtual. We crafted a bidirectional experience between the platform and users, where each interaction adds value and builds connection.
Branding and Brand Platform
Definition of the complete brand system: purpose, narrative, identity, and tone. It's not just about moving, but choosing where to go.
Development of the Digital Product
Design of a platform with two clear objectives: navigation designed for the user—simple, intuitive, and seamless—and a unique brand identity, integrated into the experience. Because if it doesn’t stand out, it doesn’t exist.
Current status and outlook
Yavadú will launch in June, completely developed with the partners' own funds.
The next step is clear: bring in investors to drive its growth and take it to the next phase.
Yavadú isn't designed to compete as just another app. It's born to rethink mobility through freedom, experience, and conscious choice.
