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- Banc de Sang i Teixits
In Catalonia, the public health system needs 1,100 donations a day to respond to the need for blood.
However, some people need to be made aware that the Banc de Sang i Teixits is responsible for guaranteeing the availability of blood.
NOR IS IT PRODUCED,
BLOOD IS DONATED
Link blood donation with the Banc de Sang i Teixits so that it is no longer identified only with the Catalan public health system. Catalan hospitals have blood available thanks to anonymous donations and the Banc de Sang i Teixits supply.
It is vital to inform and educate to turn donation into a habit. The information available is the factor that most influences the willingness to donate blood; therefore, donation must be communicated transparently to remove the inhibitions associated with fear and the perceived risks of donation.
Empathising and connecting with our audiences allows us to achieve affinity, sympathy and engagement with the donation. Creating communities, generating good experiences, and getting people to donate, repeat, and recommend are fundamental to a successful communication strategy.
Brand recall as a driver of action. We want to ensure that when someone wants to save a life, they think that in addition to giving money, there is another way: donating blood. An act that requires courage and social responsibility implies donating a part of ourselves: blood, plasma, tissues…
A DONATION TO LIVE
In Catalonia, 1,100 donations are needed daily to provide blood transfusions for more than 200 people.
It is estimated that 34% of these donations are used for oncological treatments. Other common causes are diseases of the digestive and circulatory systems and, to a lesser extent, injuries and haemorrhagic diseases.
Donating blood is a responsibility because it involves recognising a collective need.
We define responsibility as the ability of human beings to measure and recognise the consequences of their actions.
It is the virtue of consciously making a series of choices accepting and responding to their consequences.
TO GENERATE
RESPONSIBILITY
This is a powerful, activist, social, and committed call and commitment. It is a necessary shock as a basis of awareness to generate responsibility.
Donating blood touches the donor. It touches and provokes sensations and changes profound perceptions regarding the social role of each person.
and receiving life.
Today, you donate blood, but it is possible that someday you will be the one who receives it. Communicating from the point of view of responsibility requires expressing in the message the reciprocity of the act of donating.
We bring the idea that donations are closer than we think. They are so close that we have a 50% chance of receiving them.
TOCA REBRE VIDA
Activist, emotional and conscious. Donating saves lives and touches us. It gives us a feeling that satisfies us as people. It makes us proud to be part of society. Donating always touches someone. It touches us to donate.
Balance, complementarity and connection. Receiving brings us faith and satisfaction in others because it contains a selfless and anonymous act. Just as we expect to receive, we have a responsibility to donate.
We use images and stories that resonate. We show the more human side of giving to connect emotionally and inspire participation. We generate solidarity and credibility because we can identify.
We connect because we create a sense of community and belonging around the cause and belonging around the cause. We encourage society to get involved in the purpose of the Banc de Sang i Teixits.
We emphasized the human element of the message and empathised with the campaign's purpose: any of us could be the ones who need blood at some point in our lives.
on social networks
than in the last year