Branding and communication

A coffee with
body and soul

Services
  • Branding
  • Social Media
  • Web Design
Sector
Coffee
Client
Grupo Sifu/Dicofi
Challenge
To integrate and make visible people with functional with functional diversity.

People with functional diversity continue to face significant challenges in terms of their social and labour integration.

Despite efforts to promote inclusion, ingrained prejudices and a lack of awareness of their abilities remain.

Many people possess skills in various areas, from art and creativity to problem-solving and leadership.

IN SPAIN, THERE ARE 2 MILLION
PEOPLE WITH
FUNCTIONAL DIVERSITY
Reflection
People with functional diversity with functional diversity have difficulties to find a job.

Less than 2% of the employment contracts signed in Spain are for people with functional diversity.

Discrimination, accessibility, and low training rates are the main barriers.

ONLY 1 IN 4
PEOPLE WITH FUNCTIONAL
DIVERSITY IS EMPLOYED
Idea
To create a coffee brand a brand that changes perceptions.
Grupo SIFU
Leader in social and labour social and labour integration.

With more than 30 years of experience, its brand is recognised in the business and patronymic environment where social integration is unquestionable.

Novell
The pleasure of coffee responsible.

Commitment and sustainability. Novell stands out for its fair trade certified production and organic farming in every detail of its activity.

Dicofi
A coffee that tastes much better.

Inclusive and sustainable coffee to advance towards a fairer society with better opportunities.

A combination of two perfect ingredients to create the most soulful coffee on the market.

TAKE YOUR LIFE
WITH INCLUSION!
Branding
A brand that inspires
and awakens consciences.
Inclusión
Great coffee made
by great people.

People handle coffee with functional diversity, and professionals have a human capacity that is impossible to surpass.

Inclusion that excites from the moment it is harvested until it reaches your hands. Now, enjoying coffee is a conscious and inclusive moment.

Sustainability
Commitment from the
crop to your lips.

Our capsules leave no trace; they are biodegradable. They start with organic farming and are a guarantee of quality and origin.

We have three distinctive seals that guarantee compliance with our product's production, processing, transport, and storage.

Brand Identity
A brand with purpose.
Visual Identity
Purpose in every detail.
Packaging
We color
your moment.

Drinking coffee is living in the moment.

We link each sip to a moment of the day according to its intensity or flavour characteristics.

That's why we created a universe of colour—a packaging for each capsule that identifies its moment.

Your moment.

To awaken
the best of you

It is perfect to intensify those situations of the day when you need a boost.

Intensity and persistent creaminess until the last sip.

Ideal to stop snoozing the alarm.
To take
it easy

It fits in any context and situation.
You choose the company and the place.

Full of nuances. Toasted bread, peanut and liquorice notes in the mouth.

The cool thing about being able to drink it at any time.
To be fully
calm

There are also moments to lower the pulse rate—serenity in every drop.

Citrus notes. It is made using an all-natural decaffeination process.

Take it easy. Relax, take it easy.
To love
every sip

Every day has its sweet moment....
and creamy!

Notes of chocolate and vanilla with a strong Italian accent.

Sweet and intense like a summer love.
To take care
of your moments

Some situations can wait. Time for you can't.

A floral and fruity aroma and notes of honey and lemon on the palate.

The best excuse to take a break.
Página web
An e-commerce to access a fairer world.
Everyone's site
How could it not
not be responsive?

From the home page to the blog, an inclusive experience. We facilitate access with a responsive design for all visitors.

Inclusive navigation. Both the design of the website and its interface are designed to integrate different skills and abilities of use.

Consciously intuitive
We facilitate your conscious
conscious.

There are three ways to make the world fairer: coffee beans, ground coffee or capsules—an intuitive and transparent purchasing process.

Be dicofi as soon as possible. We guarantee a path to purchase with three simple steps. We ship the product in 48 hours with transparent and secure tracking.

Brand activation
Social Media

Content with impact. We raise awareness among our followers to inspire change in the world. We integrate people and users into our purpose.

dicofi's communication breathes inclusion and sustainability.

Our content strategy focuses on expressing our brand values so the world can empathise with our mission.

Collabs

We collaborate with people who share our values to make ourselves known among conscious consumers.

An activation that inspires honesty and transparency.

Only if you are inclusive you are dicofi. All collaborations are born out of alignment with our purpose.

Events

Dicofi on the map. Hand in hand with Grupo SIFU, we travel around Spain with the most IN Gala, the largest inclusive artistic event in Europe: more than 80 artists with functional diversity.

We gain visibility while generating visibility.

We link the brand with values such as talent diversity, self-improvement and skills diversity.

Dicofi in the world
The most inclusive coffee at the most inclusive gala.
LET'S MAKE THE WORLD
A MORE DICOFI PLACE