Their science
Our expertise
- Services
- Strategy
- Product development.
- Branding
- Advertising
- Sector
- Healthcare & Beauty
- Client
- Primaderm Laboratories
Laboratorios Primaderm has a track record of 30 years in the world of dermo-cosmetic care.
Thanks to its commitment to creating innovative solutions, it has become one of the leading laboratories in skin care, beauty and wellbeing.
Primaderm is considering leaping the professional channel (beauty centres) by developing a cosmetic line and a cabin protocol based on the Japanese tradition of exquisite skin care.
AND TRADITION
We created a ritual that combined Primaderm's experience in innovative genocosmetic solutions with Asian routines that explored skin care in an exquisite, holistic, and traditional way.
We have succeeded in developing a cosmetic brand for the cabin that stands out thanks to an innovative genocosmetic line of products with a high concentration of anti-ageing active ingredients and a cabin protocol based on Japanese beauty rituals.
We combine this new line with a range of retail products to generate cross-selling and turn Primaderm into a Pocket Brand for its customers.
Designed for use in beauty salons and as a daily routine at home, GENIDENTITY™ is a complete genocosmetic range created to maintain and maximise the health and natural beauty of the skin.
Green floral blend.
Top notes: garden air
Natural green floral (hyacinth, muguet, rose), watery (dewy leaves, garden atmosphere), fruity citrus.
Heart notes: freshness of fresh white flowers
Floral freshness (jasmine, orange blossom, lily, frangipani), solar accord.
Base Notes: Ground Force
Fresh floral, woody (cedarwood), musk.
The Asian protocol was developed for applying products in the beauty salon or at home.
Hygiene of aqueous residues
Pre-treatment
OSHIBORI
Eye contour
Specific cream
Sun protection&pollution
GENIDENTITY Eye Contour Gel
GENIDENTITY Fluid Cream First Signs of Ageing
GENIDENTITY Sun and anti-pollution sunscreen
IS MADE
We created the brand, developed its identity and designed all the cabin and home line packs.
We participated in developing the genocosmetic line and the ritual with the marketing department.
We co-created the cabin protocol based on Japanese skin care tradition: we start with biphasic hygiene (oshibori + cleanser), followed by post hygiene (balancing essence), and finish with a complete treatment (serum + eye contour + specific cream + sun protection).
We conceptualised and developed the “The Beauty Connection is Made” campaign for the beauty professional.
We developed various business materials, from point-of-sale material to a digital content pack for the centre's social media.
We opened a communication channel with the user through social media. We launched e-commerce with a private session where professional brand ambassadors provided education and training on Japanese beauty rituals.
