Tu tiempo
de ocio es vida
- Services
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- Banc de Sang i Teixits
The average age of donors is around 45 years, while only 12% of donors are between 18 and 25 years old.
Only one donation campaign has been organized in universities in the last three years, so many young people are unaware of its existence.
It is essential to ensure a generational change and the availability of blood in the Catalan public health system.
DO NOT KNOW HOW
TO DONATE BLOOD.
They spend more than 4 hours a day on their smartphone. The applications most used by young people are social networks and instant messaging.
On the other hand, in recent years, the use of gaming platforms, online shopping applications and streaming applications for listening to music and watching series has grown.
PREFER TO HAVE MORE FREE
TIME AND EARN LESS MONEY.
Most young people are unaware of the mechanics and operation of blood donation—so much so that they are even unaware of the Banc de Sang i Teixits. For many of them, it goes unnoticed that in little more than 15 minutes, they can save up to three lives.
The aim is to inform about the donation process by linking different everyday situations with which Catalan university students can identify.
The campaign tone adapts to the youth's language. We use an informal and direct style, with surprising messages, to attract the attention of university students.
To make the messages viral among the university public, both digital platforms and traditional external media were used.
The campaign was present in more than 30 faculties. Students donated blood while spending time on their favourite digital entertainment platforms.
AS A FORM OF ENTERTAINMENT.