Freedom that
is shared
- Services
- Strategy
- Creativity
- Business
- Sector
- Shared mobility
- Client
- Yavadú
Shared mobility has grown by 19% in the last five years and is expected to grow by 4% annually until 2028.
We developed a comprehensive strategy to turn a new brand into a relevant player in an increasingly competitive market.
Through a holistic and analytical vision of the business model, we launch a differential product that fits the user's needs.
OF MOBILITY
WILL BE SHARED
We start with the benchmark.
We analyse the market and the user's needs with two objectives: to study the project's feasibility and to find insight.
A shared destination.
The product approach had a clear focus: to turn Yavadú into the first platform for booking any type of transportation.
A hybrid experience.
We designed a bold, groundbreaking interface that highlights its visual identity while remaining functional and scalable.
Living freedom.
We defined a unique brand positioning inspired by the nomadic culture: a cry for freedom, to get out of the comfort zone, to move, to move forward.
Mobility platforms represent an innovative model that combines technology, logistics and customer service.
The key to success is providing a personalised, seamless, secure user experience.
65% of users would relinquish their private vehicle if shared mobility options were expanded. Flexibility is their primary driver.
Shared mobility is already a game changer. 92% of users have used this application at least once in the last month.
Where are we headed? In the coming years, bringing shared mobility services closer together will be the market's unfinished business.
One-third of users still report difficulties finding such vehicles when needed. Finding this type of vehicle when they need it.
We defined a comprehensive product strategy.
Yavadú's differential proposal is its wide range of vehicles on the platform.
This increases the possibilities for users, offering a solution adapted to each situation.
We consolidate various options in a single interface and expand the possibilities of mobility adapted to the user's preferences.
In this way, we prevent users from diversifying applications and reduce the use of different platforms to book other types of vehicles.
Tailored to your needs. On the same platform, the user can rent a vehicle service such as a car, van or boat.
An option for every pocket. Different ranges of vehicles are guaranteed, from the most basic to the most premium.
STARTS HERE
We defined the platform's design with two main objectives: guaranteeing navigation that adapts to the user's needs and nurturing the experience with a unique brand identity.
Designed for you, we create solutions that truly align with users' expectations and preferences on these types of platforms.
Valuable experiences. We are constantly improving through the feedback we receive to make the navigation more and more in line with the needs of owners & users.
We prioritise the least effort for the user. Open the app, select the means of transport and enjoy the trip as quickly as possible.
We designed an agile registration process in simple steps to facilitate the implementation of the user's journey on the platform.
Since the beginning of communities, being nomadic has allowed us to find better opportunities and new experiences.
We started from the idea that society has evolved thanks to movement.
We defined a brand strategy inspired by the origins of human mobility and generated a graphic proposal in line with the storytelling and brand positioning.
A cry for freedom. To move forward, to move, to live new experiences and to leave comfort zone. To move where you want and how you want.
For Yavadú, the first step to freedom is discovering and exploring new destinations.
We defined an identity inspired by pictorial drawings, which represent daily life in the community with an organic and “handmade” style.
At the same time, it contrasts with current elements to link the brand to a tribal imagination and a modern and futuristic universe.
We design the application interface as a differential element in the business model.
It is the main point of contact with the user, so it must reflect the brand's values, identity, and purpose.
Let’s go Yavadú!
We jumped on the trend. We bet on a bold look and feel that is coherent with the brand identity.
At the forefront. We use the leading technologies in the platform interface design to guarantee a unique experience.
We use a modern, innovative and attractive chromatic range to differentiate ourselves.
The foot on the accelerator. The combination of fluorine tones and pale black accompanies you on a journey through the Yavadú universe.
We activate the brand in digital environments with two objectives: to publicise the platform and attract the attention of potential investors.
Everything to make our journey become a reality.
The digital strategy aims to raise the platform's awareness among the target audience. To this end, inbound marketing actions are carried out.
We use value-value content for the user and massive impact formats. We managed to reach thousands of people in the first weeks of the app's life.
A community on the move. We managed to attract the attention of users of shared mobility platforms.
We launched the product successfully, and we are considering generating investment rounds to increase our market presence.
