Branding and communication

Wellhome to a
different tourism

Services
  • Branding
  • Social Media
  • Web Design
Sector
Hotel
Client
Hotelito Boutique
Challenge
To host the brand in a new, unique positioning.

More than 80% of travellers do online research before deciding on their accommodation on their accommodation booking.

Standing out is essential in a saturated tourism market with abundant options. Differentiated positioning is imperative in today's era of tourism.

WE DEDICATE BETWEEN
6 AND 8 HOURS TO
BOOKING ACCOMMODATION
Insight
Travelers are looking for more authentic and sustainable and sustainable experiences.

Travelers value a closeness to residents that gives them a deeper understanding of their chosen destination.

More and more tourists are aware of their impact on the environment and local communities. As a result, they seek opportunities to engage with communities and learn about their customs.

48% OF TOURISTS
CLAIM TO TRAVEL
IN A RESPONSIBLE WAY
Idea
A cosy accommodation, honest and purposeful.
Apartments
To make you feel like home.

Live a unique experience—fully equipped spaces for total comfort.

Hotel
So that you have everything.

We do not leave on sight—advice for guests' needs or doubts during their stay.

Hotelito Boutique
So that in your home
you lack nothing.

Comfort, flexibility and freedom. Hotelito Boutique gives guests the feeling of staying at their home away from home.

Personalised assistance, where guests have multiple hotel services to enjoy an unforgettable experience.

WE OPEN THE DOOR
TO SUSTAINABLE HOSPITALITY
Brand positioning
Sustainable hospitality:
making the guest
a neighbour.

Each Boutique Hotelito evokes the illusion and passion of a new destination to discover. However, the places we visit already have a history of their own.

Their people's lives, customs, and native cultures are part of each community.

Although we are always new to each new place that Hotelito Boutique arrives at, we aspire to be just another neighbour.

One of us
From the neighbourhood to the neighbourhood.

For us, the neighbours are the essence of the neighbourhood. They are the ones who preserve and transmit a unique and unmistakable way of being and doing.

The neighbourhood belongs to those who make it a neighbourhood. We are committed to not altering or distorting the cultural heritage that the community has built.

A different tourism
Living local while respecting locals.

Our guests share our way of tourism. They travel with open eyes, understanding and valuing each destination and its community.

We comply with codes of conduct with our environment. We contribute and support initiatives in the communities where we are located.

Manifiesto
A new way of looking at life.
Branding
A new brand image.
Website
A new way
to find your destiny.

A new, more intuitive and visual website.

Redesigned the site structure and rebranded the identity for more accessible and attractive navigation.

We don't pack your suitcase, but almost—a search engine to find your destination and all the necessary information in just a few steps.

Honesty and transparency. Experiences shared by other guests so they can convince you themselves.

Local leisure
Plan finder.

Choose your destination and enjoy our recommendations in each city. Plans to enjoy the culture, gastronomy and the local community.

The best plan is to integrate. All the leisure offers we propose will allow you to discover the city while respecting the community.

Consciously intuitive
Hotelito Magazine.

Articles with the most relevant content about each destination. We position Hotelito Boutique in the main search engines.

Magical recommendations. Collaborations with entities, associations, and businesses in each neighbourhood and city. Enjoy the best of being local!

LOG IN WHENEVER YOU WANT
TO YOUR NEW DIGITAL HOME
Social Media
Content

Content with purpose. We offer different cultural and gastronomic alternatives so that our community can discover the city more authentically.

We generate engagement by giving visibility to local leisure.

We share our values—a new brand positioning to communicate our reason for being.

Collabs

Knowing your neighbour's recipe is sustainable! We promote collaborations with local businesses to make them known to Hotelito Boutique guests.

We only smile if the neighborhood neighbour smiles too.

Our collaboration strategy focuses on creating honest and transparent relationships with local entities.

Leads

From content to booking. Our inbound marketing strategy redirects traffic to the website to generate leads and enhance brand recall.

We attract users through our channels.

This strategy is followed by a lead nurturing and remarketing process and remarketing process to impact users again.

Campaign pieces
Take a look!
SEE YOU SOON
IN 4 MORE CITIES!